We are so excited Sara McNally reached out to us to be on our show! Sara McNally is the owner of Constellation & Co, a letterpress stationery company and brick & mortar gift shop located in the Seattle Fisherman’s Terminal.
Constellation & Co uses the power of words and the magic of snail mail to connect people and make us all feel less alone. Our line of cards and gifts are inspired by the events and occasions in life that are made sweet by close, honest relationships. Our work as Constellation & Co. is built for sharing joy and holding our loved ones close in the middle of pain.
Constellation & Co has been featured on a variety of publications such as Oh So Beautiful Paper, Creative Mornings, The Paper Chronicles, and more. Sara has been interviewed on podcasts such as Proof to Product, Let’s Talk About It, and The Postcardist talking about business, mental health, and her love of postcards.
When Sara’s not working at the shop, she’s sending snail mail to her loved ones, buying copious amounts of fountain pens, and spending time with her husband and son.
Sara McNally gives us her creative backstory from going to school for graphic design, designing greeting cards from home, working “terrible ad-agency jobs”, doing a letterpress printing internship, to ‘falling ass-backwards’ into owning her business. She talks about trying to figure out how to blend her love of making things, working with her hands, and writing.
Sara feels like her superpower is brevity + efficiency, and talks about the complexity of her designs is in their simplicity. Brilliant! She also talks about the abundance mindset vs. the scarcity mindset, ‘pruning back’ different aspects of her business, needing to learn how to delegate tasks to her team, + standing behind her business decisions.
FAVORITE QUOTES FROM THE EP //
Sara on being bold & networking in 2019:
“I have definitely been reaching out and looking for kindred spirits in the creative entrepreneurship world, and I’ve been trying to - in 2019 - put myself out there more often and just think about people out there as just friends I haven’t met yet.”
Sara on ‘SHOULD’ing all over herself:
“I spend a few days working from home, and Thursdays I’m home and everyone else is out of the house and I realize that is cherished time, like no one talks to me, no one else is in my orbit and I get to just like, hang out with the dog and do what I need to do.
It’s taken me so long to get rid of the, like, SHOULD mindset that if I have a day of childcare I SHOULD be at the shop. But I pay people to be a t the shop on Thursdays, so that I can get all my work done, and answer my emails, and record podcasts and do other things that are also really important for my life and my business. …It’s not so much that I don’t do the things that I want to be doing, it’s that I do them and then feel really guilty about them for some reason…”
AFTER-CHATTER SHOW //
Head to our Patreon page to sign up for just $5 a month and hang out backstage with Amanda, Kristin, and Sara to hear the convo continue! See ya there!
SHOW NOTES //
• Constellation & Co.
• EP. 12 // GALENTINE'S DAY + MAKING ADULT FRIENDS
• SHOP SARA’S CARDS
• Emily McDowell
• Marie Kondo
• “Does this spark joy?”
• abundance vs. scarcity
• Buffy + Buffy
• Snail Mail Superstar YouTube Channel
• the new Instagram algorithm
• CARD CLUB
• CARD CLUB Connect
• Kristin’s IG post
Sara’s LESS/MORE //
LESS: of saying ‘YES’ out of obligation
MORE: rest + blank space to be creative
CURRENTLY ROUND //
(inspired by Kristin's CURRENTLY CARD)
WATCHING: lots of YouTube (Satayla, Raw Beauty Kristy, The Pile I’m Standing In, Band of Weirdos)
READING: audio books/podcasts
LISTENING TO: Wild Thing
MAKING: a mess of my house
FEELING: cabin fever
PLANNING: collaborations + new releases for 2019
LOVING: experimenting w/ makeup