EP. 38 // Philosophies on Small Business w/ Joanna Alberti

Crafty Ass Female's 'Summer of Special Guests' is moving right along - and will be continuing through the end of August. It is our second series of amazing, inspiring interviews with a badass bunch of creative & resourceful women that Amanda + Kristin are thrilled to be able to share with you every Monday.

Today we have Joanna Alberti on the podcast. Joanna is an illustrator, product designer, and small shop owner located in Rochester, NY. She is the creator of philoSophies™ (pronounced fill-ahs-SO-fees) which is a greeting card + product line featuring the main character Sophie, her philosophies on different occasions, and inspirations on friendship, love, and confidence.                      

EP 38 JOANNA ALBERTI | Crafty Ass Female

SUMMARY //

In this episode, the girls talk to Joanna about her background + the origin of philoSophies™.  She talks about what SHE handles in her business, and what parts of her business she gives over to licensing.

Joanna + the girls also discuss 'Influencer' Commerce, playing the 'comparison' game, and what works for her.

The importance of saying 'NO', taking breaks, and being there to pick up packages when UPS drops them off are also gems found in this episode! 

FAVORITE QUOTES FROM THE EP //

Joanna on her business priorities :

"You don't have to do what you think is how every business should grow. You don't have to be this big box business. I enjoy being small... If I never hit the 'millionaire dollar' mark, that's fine for me. I'm doing what I love to do, and I'm doing the best that I can, and I think that people enjoy my art, and I'm grateful for that..." 

Joanna on dealing with the pressures of being a creative entrepreneur :

"...I put a lot of pressure on myself. I think everyone that is a creative entrepreneur does. You just have these unrealistic expectations sometimes, and social media doesn't help because it's like...I love social media. You can get so many great ideas or just feel supported and fulfilled that someone liked your post and things, but also you see...these amazing pictures and thousands and thousands of fans, and it's like: 'It's okay. I'm obviously doing something right because I continue to get orders and I'm continuing to grow..."

AFTER-CHATTER SHOW //

Head to our Patreon page to sign up for just $5 a month and hang out backstage with Amanda, Kristin, and Joanna to hear them continue the convo! See ya there! xoxo

As a $5 subscriber, you could also check out our July/Aug bookclub discussion on Austin Kleon's Steal Like An Artist (that went live on Patreon Friday).

WE WOULD LOVE IT IF YOU LEFT US A WRITTEN REVIEW ON ITUNES HERE

Where to find Joanna //

SHOPIG | FB | TWITTERPINTEREST | YOUTUBE

EP 38 JOANNA ALBERTI | Crafty Ass Female

SHOW NOTES //

Rochester Planner Event
philoSophies™ flip calendar
National Stationery Show
Boston University
Sports Club/LA
Filofax
• philoSophies™ planner stickers
• philoSophies™ seating charts
• philoSophies™ baby announcements
Fifteen Miles on The Eerie Canal
Joanna's store front
etsy.com
• Sophie in a real setting HERE + HERE

LIGHTNING ROUND //

(inspired by Kristin's CURRENTLY CARD)

WATCHING: The Bachelorette 
READING: Expand Grow Thrive
LISTENING TO: How I Built This, Marie Forleo
MAKING: This girl loves...
FEELING: POSITIVE! 
PLANNING: a trip to Colorado + a website update
LOVING: the longer days of summer