EP. 34 // Optimizing Your Craftiness w/ Danielle Spurge

Welcome to Crafty Ass Female's 'Summer of Special Guests' : our second series of amazing, inspiring interviews with a badass bunch of creative & resourceful women that Amanda + Kristin are thrilled to be able to share with you!

Today we're talking to Danielle Spurge, a maker and craft business consultant who loves iced lattes and pop music. Through her work at The Merriweather Council, Danielle teaches creative people how to turn their crafty tendencies into profits. On her blog and podcast, Danielle aims to inspire and support makers in business and share insights from her eight years of experience selling handmade work online. Danielle believes in celebrating the reality of gainful self employment through craft and wants to help more artists, crafters and designers share their work with more confidence. 

34 DANIELLE SPURGE blog post.jpg

SUMMARY //

In this episode, Danielle Spurge shares how she 'just started' craft business, said 'YES' to everything, and leveraged Etsy to open herself to opportunities. She also talks about how that lead to her branching off into the craft business consultant she is today, teaching other makers how to make a profit off of their crafty tendencies. 

Danielle also explains the idea behind 'leveraging' and 'optimizing' your visibility + presence, figuring out what the unique opportunities are on each platform, and goes into the difference between the audience on Instagram vs. the audience on Etsy.  

Free Etsy Lessons //

Danielle has provided all of our listeners with this link to her FREE ETSY LESSONS email series: 
merriweathercouncilblog.com/craftyass

FAVORITE QUOTES FROM THE EP //

Danielle on starting her craft business :

"...that's basically how I started my business, from a place of like, 'Well, I may as well try this now' ...and so literally the day after graduation I just went home and slept for a while and then I started my business...it's just as simple as that. I just decided this was what I wanted to do and I just started doing it because I didn't know any better, so I didn't know if I was doing it right or wrong, I just was doing it." 

Danielle on having a 'business bestie':

"Business is better with a friend. No one wants to do this alone. It's already hard enough. Why make it harder on yourself? Also of course we're all going to learn from our own experiences as we do things, but truthfully, we can not have ALL of the experiences ourselves. ...so we HAVE to learn from each other."

Danielle's advice to combat social media overwhelm:

"I tell people: you want to have ONE PASSIVE social media and ONE ACTIVE at least, and depending on what you like, you add something else in." 

WE WOULD LOVE IT IF YOU LEFT US A WRITTEN REVIEW ON ITUNES HERE

Where to find Danielle //

WEBSITE | BLOG | SHOPPODCASTIG | FB

SHOW NOTES //

Massachusetts College of Art & Design
MassART Fibers BFA
embroidery art
etsy 
The Merriweather Council
Etsy Teams
intro video on Danielle's website
Instagram Hits 1 Billion Users
the COUNCIL membership group
• Danielle's Summer UNSLUMP Bootcamp
• Danielle's PINTEREST page
• Danielle's 'BRAIN' embroidery 
Valentine, Danielle's fur baby

LIGHTNING ROUND //

(inspired by Kristin's CURRENTLY CARD)

WATCHING: cable & Fixer Upper
READING: Into The Water
LISTENING TO: Celine Dion
MAKING: embroidered initial necklaces + Christmas ornaments
FEELING: motivated + empowered
PLANNING: more time w/ the humans in her life
LOVING: reddit

AFTER-CHATTER SHOW //

You don't want to miss out on the AFTER-CHATTER SHOW for this episode!

Head to our Patreon page to sign up for just $5 a month and hang out backstage with the girls while they talk about (1) women & money & not feeling guilt over monetizing what we're naturally good at, (2) distinguishing between what obstacles you should bring to your support system for your business & which are for therapy, and conclude with (3) expert advice from Danielle for how us niched memory keepers, paper crafters, and planners can optimized OUR craft. It's so good! 

Awesome Ladies Live // 

If you love this episode, and would love to be present at a LIVE taping of Crafty Ass Female, come join us at AWESOME LADIES LIVE! This event is a crafty weekend retreat hosted by Kristin and will be happening this year from August 17-19th in East Lansing, MI. A few tickets are left! A + K  hope to see you there!